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Melih Oztalay

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Audi Piloted Driving Guides the Evolution of Autonomous Driving

Audi is applying innovative processes to enable Audi Piloted driving programs to actually learn on the go to ever improve their functionality and efficiency.

Audi is bringing the future of autonomous driving into the present day. Just a few months ago, the luxury automobile company invited a group of journalists on a remarkable ride in a unique A7 model powered by the Audi Piloted Driving technology from Silicon Valley to the International Consumer Electronics Show in Las Vegas, NV. The car successfully reached its destination and set off a flurry of excitement surrounding autonomous driving technology.

audi piloted driving program

Advanced Learning Capabilities

Part of what drives the success of Audi Piloted Driving is a dedication to remaining at the forefront of innovation. Audi designers and engineers are not only searching for the best ways to implement autonomous driving capabilities; they are also searching for ways to ensure the technology itself is continually improving. Rather than creating a fixed information processing system, Audi engineers have created a way for the program behind Audi Piloted Driving to continue to fine tune its understanding and recognition of the world around it.

Similar to the way a baby learns, Audi Piloted Driving is constantly updating its database of information and object recognition. Just as a baby learns to distinguish shapes into different categories and subcategories, the Audi Piloted Driving technology continually updates its recognition capabilities to fine-tune its abilities so it becomes more and more familiar with the world around you. Audi engineers refer to this process as “deep learning” and state that it is at the core of their goal to create a commercially available vehicle that can drive to any destination with minimal human direction.

Audi Engineers Moving Forward

For now, Audi is continuing to perfect the program through ongoing design studies and tests. Every effort is being made to increase the intelligence, safety, and efficiency of the system. In order to run correctly, the data must be gathered, transmitted, processed, and analyzed nearly instantaneously just as the human brain would do. This information must also be stored in a processor directly in the vehicle. While all of these requirements present unique challenges and opportunities for the Audi design team, the group is positive about the future and excited to share their ongoing successes and advancements as they move towards the not-so-distant reality of a commercially available vehicle.

Drivers can learn more about Audi’s exciting technology innovations by following Audi Santa Barbara online and via Facebook.

About Audi Santa Barbara

Audi Santa Barbara is located just off the 101 and S Hope Ave. The team at Audi Santa Barbara is strongly committed to delivering an exceptional buying experience. The sale staff offers many years of experience satisfying customers’ needs. Audi Santa Barbara offers a wide array of new and pre-owned Audi vehicles which customers may view online or on-site at the dealership.

Audi Santa Barbara is a proud member of the Santa Barbara Auto Group and is dedicated to providing the best sales and service experience in Southern California. To learn more about any of the popular Audi models including the Audi A4, A6, or S6, feel free to call, email, or stop by for friendly personal service.

Audi Santa Barbara

402 S Hope Ave

Santa Barbara, CA 93105

(805) 563-4215



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I have over 20 years of experience in developing successful, efficient and strategic web marketing and advertising solutions for businesses. Working through an entrepreneurial framework, I have focused on business development, sales, execution, and management. Combining solid knowledge of marketing and advertising with information technology, I have been successful in being able to apply digital technologies to the needs of businesses. As an early adopter of new ideas and technology, my clients are able to benefit from imaginative and effective programs that keep them ahead of their competition.

The Company

Smartfinds is a digital marketing agency working with national and global corporate clients including domestic and off-shore franchise operations with their online marketing efforts. We offer a number of core competencies including web marketing research, analysis, strategies, and tactics; website development and SEO; organic search engine marketing with content marketing and social media marketing; Google AdWords advertising including pay-per-click; Google Analytics and Google Webmaster Tools interpretation; Local Store Marketing including customer ratings and reviews management; and more.

Our entrepreneurial business approach employs open-mind creativity and early-adopter assertiveness along with in-depth planning for business growth. Our goal is to be a strategic partner with our clients focused on increasing traffic to the website, business growth, generate leads, increase sales and revenues.