Have you noticed the number of commercials being run by high-profile tier one
companies and websites that are in the local listing industry?
For example you may have seen TV commercials for Angie’s List, SuperMedia,
Yellow Book, and of course AT&T. If you add Internet advertising that
includes but not limited to Google, Yahoo, Bing, Merchant Circle, Yelp and
Citysearch many others, you have to start wondering how all these websites
can attract a finite number of businesses and visitors to use their website.
The other more significant question is how a business will manage their local
business listing at all the local listing websites?
History of Local Business Listings
As a business, if you have not kept up with the evolution of local business
listings you will need a quick primer to know where things started and where
things are today.
The origins go back to the ear... (more)
The 2015 F-Type Coupe brings customers from lusting for the days gone past,
to craving the new F-Type
Many covet the iconic Jaguar E-Type of the 1960s. even though they are
‘recreating’ six of the iconic lightweight versions, this likely
won’t put one in your garage. But Jaguar has given E-Type lovers a new
gift, the 2015 F-Type Coupe.
The F-Type came onto the scene with the ROARRRRRRRR and hasn’t stop
yet. Behind the wheel you can feel its legacy tracing back to the C- and
D-Types. Jaguar is proudly waving it’s English flag and drawing upon
its he... (more)
Local business listing hijacking is a real situation that can and will have
an impact upon a business brand name. If the business is reliant on the local
consumer for revenue, local business listings have evolved into a good local
marketing tool. In order to tap into this business marketing tool you have to
claim, update and manage your local listing at multiple local listing
websites. No, you probably do not need to “get listed” at the tier 1
local listing websites and search engines.
Local business listings are in five major categories of websites. They
include search engines,... (more)
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As local business marketing has become a hot topic in the Internet marketing
industry, business owners are finding themselves confused about the various
types of services that can help them tap into this local marketing tool. Of
course additional confusions arise from the variations of service fees too.
Let’s take a look at defining these services, the fees and local listings
as a marketing tool. This will also shed some light on why there are monthly
management fees by the marketing services.
Local Listing Data Services
Geo-Marketing (or Geographic Marketing) is a new method of marketing a
business and its website through web searches, mobile searches and social
media. As you can see, the geo-marketing tools being used are digital and
through the Internet or Mobile devices.
While geo-marketing’s definition is the association of data and maps in the
traditional sense, the added convergence of local business listings, mobile
marketing, and social media makes this method of marketing more powerful than
ever before. This marketing tool is no longer just a large business marketing
tool, but is avail... (more)