Creative Online Marketing Solutions

Melih Oztalay

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Top Stories by Melih Oztalay

Local business listing hijacking is a real situation that can and will have an impact upon a business brand name. If the business is reliant on the local consumer for revenue, local business listings have evolved into a good local marketing tool. In order to tap into this business marketing tool you have to claim, update and manage your local listing at multiple local listing websites. No, you probably do not need to "get listed" at the tier 1 local listing websites and search engines. Local business listings are in five major categories of websites. They include search engines, social communities, 411 websites, GPS websites and business directories. They have existed for a number of years and the primary data source starts with the phone companies. The next data source comes from local listing websites sharing data amongst themselves. This has caused duplicate list... (more)

Mobile Marketing The Known Components

Not to my surprise, I find mobile marketing has both a digital and traditional definition. The digital definition is as one would expect, marketing your business message through mobile devices. In the traditional definition there are moving billboards that are associated with mobile marketing. We are going to be talking about mobile devices. The mobile industry certainly has grown quickly the past three years. The iPhone coming to market was only the beginning. It didn’t take long for mobile applications to make these devices more useful to the consumer. With the flood of mobile... (more)

Google Places Local Business Listing Availability By Country

Google Places is a free service that offers a wide range of mapping functionalities. While Google is making them available from everywhere, it will take some time before this free service is available around the entire globe. You can get the additional information from Google at the following link: http://www.google.com/support/places/bin/answer.py?hl=en&answer=168339 As of this writing on June 13, 2010, there are 66 countries listed below in alphabetical order where Google Places is available. Bookmark this page and check back regularly for any changes to this list. Angola Argen... (more)

Geo-Marketing Security Expectations for Businesses

We have discussed the security risks of local business listing hijackings in the past. One of the comments made about these security discussions is why do the geo-listing websites like Google, Yahoo, Bing, and up to 60 others insure the security to avoid hijackings? Of course the question to be asked is why should they provide the security service for a free marketing tool that will benefit the business? Geo-Listing Security Many of these websites do have some level of security built into the process of claiming an existing listing or adding a new listing. So far, these security... (more)

Local Business Marketing and Outsourcing Local Business Listing Management

Does your business standout to local consumers through local business listings? Is your business dependent upon the local geography for your revenue? If you’re not using local business listings as an additional marketing tool to reach consumers then you are missing out on a significant local marketing tool. Considering that local business listings show up on the first page of search results, in mobile searches and in mobile applications this is a free local marketing tool you don’t want to ignore. The only way local listings show up in these various search results is if you hav... (more)