Local business listing hijacking is a real situation that can and will have
an impact upon a business brand name. If the business is reliant on the local
consumer for revenue, local business listings have evolved into a good local
marketing tool. In order to tap into this business marketing tool you have to
claim, update and manage your local listing at multiple local listing
websites. No, you probably do not need to "get listed" at the tier 1 local
listing websites and search engines.
Local business listings are in five major categories of websites. They
include search engines, social communities, 411 websites, GPS websites and
business directories. They have existed for a number of years and the primary
data source starts with the phone companies. The next data source comes from
local listing websites sharing data amongst themselves. This has caused
duplicate list... (more)
Not to my surprise, I find mobile marketing has both a digital and
traditional definition. The digital definition is as one would expect,
marketing your business message through mobile devices. In the traditional
definition there are moving billboards that are associated with mobile
marketing. We are going to be talking about mobile devices.
The mobile industry certainly has grown quickly the past three years. The
iPhone coming to market was only the beginning. It didn’t take long for
mobile applications to make these devices more useful to the consumer. With
the flood of mobile... (more)
Google Places is a free service that offers a wide range of mapping
functionalities. While Google is making them available from everywhere, it
will take some time before this free service is available around the entire
You can get the additional information from Google at the following link:
As of this writing on June 13, 2010, there are 66 countries listed below in
alphabetical order where Google Places is available. Bookmark this page and
check back regularly for any changes to this list.
We have discussed the security risks of local business listing hijackings in
the past. One of the comments made about these security discussions is why do
the geo-listing websites like Google, Yahoo, Bing, and up to 60 others insure
the security to avoid hijackings? Of course the question to be asked is why
should they provide the security service for a free marketing tool that will
benefit the business?
Many of these websites do have some level of security built into the process
of claiming an existing listing or adding a new listing. So far, these
Does your business standout to local consumers through local business
listings? Is your business dependent upon the local geography for your
revenue? If you’re not using local business listings as an additional
marketing tool to reach consumers then you are missing out on a significant
local marketing tool.
Considering that local business listings show up on the first page of search
results, in mobile searches and in mobile applications this is a free local
marketing tool you don’t want to ignore.
The only way local listings show up in these various search results is if you