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Melih Oztalay

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Top Stories by Melih Oztalay

Have you noticed the number of commercials being run by high-profile tier one companies and websites that are in the local listing industry? For example you may have seen TV commercials for Angie’s List, SuperMedia, Yellow Book, and of course AT&T. If you add Internet advertising that includes but not limited to Google, Yahoo, Bing, Merchant Circle, Yelp and Citysearch many others, you have to start wondering how all these websites can attract a finite number of businesses and visitors to use their website. The other more significant question is how a business will manage their local business listing at all the local listing websites? History of Local Business Listings As a business, if you have not kept up with the evolution of local business listings you will need a quick primer to know where things started and where things are today. The origins go back to the ear... (more)

Fall in Love again with Jaguar

The 2015 F-Type Coupe brings customers from lusting for the days gone past, to craving the new F-Type Many covet the iconic Jaguar E-Type of the 1960s. even though they are ‘recreating’ six of the iconic lightweight versions, this likely won’t put one in your garage. But Jaguar has given E-Type lovers a new gift, the 2015 F-Type Coupe. The F-Type came onto the scene with the ROARRRRRRRR and hasn’t stop yet. Behind the wheel you can feel its legacy tracing back to the C- and D-Types. Jaguar is proudly waving it’s English flag and drawing upon its he... (more)

Local Business Listings Pose Brand Security Concerns

Local business listing hijacking is a real situation that can and will have an impact upon a business brand name. If the business is reliant on the local consumer for revenue, local business listings have evolved into a good local marketing tool. In order to tap into this business marketing tool you have to claim, update and manage your local listing at multiple local listing websites. No, you probably do not need to “get listed” at the tier 1 local listing websites and search engines. Local business listings are in five major categories of websites. They include search engines,... (more)

Local Business Listing Marketing vs. Data Services

Normal 0 false false false false EN-US X-NONE X-NONE As local business marketing has become a hot topic in the Internet marketing industry, business owners are finding themselves confused about the various types of services that can help them tap into this local marketing tool. Of course additional confusions arise from the variations of service fees too. Let’s take a look at defining these services, the fees and local listings as a marketing tool. This will also shed some light on why there are monthly management fees by the marketing services.   Local Listing Data Services W... (more)

Geo Marketing As A New Local Business Marketing Tool

Geo-Marketing (or Geographic Marketing) is a new method of marketing a business and its website through web searches, mobile searches and social media. As you can see, the geo-marketing tools being used are digital and through the Internet or Mobile devices. While geo-marketing’s definition is the association of data and maps in the traditional sense, the added convergence of local business listings, mobile marketing, and social media makes this method of marketing more powerful than ever before. This marketing tool is no longer just a large business marketing tool, but is avail... (more)