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Melih Oztalay

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Top Stories by Melih Oztalay

The Internet has turned into a great local business marketing tool in the past couple of years. While local businesses have not yet adopted these tools into their marketing strategies, the technologies are moving forward with or without them. The convergence of Search, Social Media and Mobile Marketing is bringing business information with products and services into the hands of the local consumers. Having had Internet business experience for the past 16 years, I can tell you this is probably one of the few times where we can put all the local business marketing puzzle pieces together and see what marketing tools we have available over the next 2 – 3 years. Let’s review each one so we can see how they come together. Local Business Listings In short these are the interactive yellow pages of the Internet. Interactive because as a business owner you can update and mana... (more)

Improvements To Help Your Paid Search Advertising (PPC) Campaign Budget

Since when do readers want to be insulted or put in a position of feeling stupid? Probably never. As an industry author and owner of a web marketing agency I have to keep up with industry news. For this reason I look over quite a variety of editorials. What I found interesting during the first half of this year are articles titled along the lines of “mistakes you’re making” concept. Try searching on any combination of words like “ppc”, “paid search advertising”, and the word “mistakes”. The number of editorials being critical... (more)

New Online Marketing Option For Small Businesses

.BIRMINGHAM, MI – January 4, 2010 (SMARTFINDS INTERNET MARKETING) – An affordable local business listing package, offered by SmartFinds Internet Marketing, is allowing small businesses to reduce the cost of yellow page ads. Internet based Local business listings are free through the major search engines and display in search results, as well as on mobile devices. The additional benefits include adding coupons, offers, discounts, photos, videos while changing them anytime. – something you cannot do with your yellow page ad. SmartFinds Internet Marketing launched the SmartFinds Lo... (more)

Local Business Listing Security and the Claiming Process

Security about Local Business Listings is critical to avoid local listing hijackings If you keep a eye out on Microsoft Bing’s Local Listing Center you will find that occasionally their system is backlogged and they do not accept new local business listing claiming until their backlog and issues have been resolved. When visiting the URL https://ssl.bing.com/listings/ListingCenter.aspx the following notice gets posted: “Local Listing Center Backlog: We have received a lot of feedback recently regarding issues with claiming and updating business listings using Bing Local Listing C... (more)

Local Business Marketing and Outsourcing Local Business Listing Management

Does your business standout to local consumers through local business listings? Is your business dependent upon the local geography for your revenue? If you’re not using local business listings as an additional marketing tool to reach consumers then you are missing out on a significant local marketing tool. Considering that local business listings show up on the first page of search results, in mobile searches and in mobile applications this is a free local marketing tool you don’t want to ignore. The only way local listings show up in these various search results is if you hav... (more)